Media and Creative Expert
An eclectic individual with multifarious areas of talent and expertise across the Media and Creative industries landscape.
Currently, he is the Country Manager for Viacom International Media Networks Africa where he looks after brands such as MTV Base, BET, Nickelodeon and Comedy Central in the Nigerian Market.
As a creative, he is a multiple award-winning Creative Director whose career highlight was winning local and international acclaim for various award-winning advertising campaigns run for Globacom at SOU over a period of 4 years. The awards include multiple Lagos Advertising and Ideas Festival and Cristal awards. With his works he helped establish the telecommunications giant as the most talked about in its category in the period for the quality of its advertising. He also helped the agency keep the business for double the previous record period by any agency since the business started almost two decades ago.
Previously he had also written successful advertising campaigns and delivered great digital and offline assets for brands such as Guinness, Stanbic Ibtc Bank, Harp, Malta Guinness, FCMB, Skye Bank, Adidas,ExxonMobil, Conoil, Access bank, Mr Biggs, Lagos City Marathon, Vitafoam, Indomie and many other top brands while working for advertising agencies such as Tbwa Concepts and CentrespreadFCB.
In the media he worked as the Creative Manager of Hitv, Nigeria’s biggest indigenous pay-tv platform for some time creating channel branding and communication services for what was the biggest indigenous investment ever in the media in Nigeria.
Bada is also a popular on-air personality who has worked extensively as a presenter and producer of radio and television Sports programs. He is one of Nigeria’s most respected soccer pundit who has worked as analyst on competitions such as the UEFA Champions league, the FIFA World Cup, the Premier league and a lot more prime soccer properties. He used to host his own shows Finalscore and Football Hangout which ran for many quarters on Lagos stations City 105.1fm and Radio Continental 102.3FM respectively. He has also hosted shows that were syndicated across the country and was commentator at a world cup qualifier match between Cotedivoire and Sierra leone .
Bada also has experience in the music space as a talent manager and a record label exec having been at some point co-owner of a record label and a talent management companyPeaceville Entertainment where he managedamong many others, Mavin superstar singerDija, rapper Vector tha Viper, Samklef, Cleo Thelma and EgarBoi. He was also partner at Ascend talent studios which manages actors such as Olu Jacobs, Joke Silva, OC Ukeje, Joselyn Dumas, Kemi LalaAkindoju, Chris Attoh among other big names.
He is obsessed with winning the right way. He likes to go hard in the boardroom and play hard outside it. He is very passionate about touching lives positively and changing the mindsets that have held Africa down over the years. He loves to read, watch soccer, play Pro evolution soccer on PS4 and sing for relaxation.